Published February 23, 2014

Dale Jr Daytona 500 Champion Gear

Time to celebrate, Dale Jr. fans! The number 88 car has passed the checkered flag to win the 2014 Daytona 500!

Commemorate this moment with 2014 Daytona 500 Champion gear from the official online retailer of NASCAR. Shop for all the latest Dale Earnhardt Jr. Champion t-shirts, hats, collectibles, and more to remember this moment for years to come!

This is the second Daytona 500 victory since his 2004 win for Dale Earnhardt Jr. Driving a Chevrolet SS for the Hendrick Motorsports race team, Dale Jr. and his team can now celebrate a long awaited victory. With the first major race victory of the 2014 NASCAR season, Dale Earnhardt Jr. will look to build on this and contend for a Sprint Cup Series Championship at year’s end.

Celebrate this incredible victory by Dale Jr. and support him all season long with 2014 Daytona 500 Champion t-shirts, hats, jackets, collectibles, and much more! NASCAR.COM SUPERSTORE offers a huge inventory of Daytona 500 apparel and merchandise and is your most trusted online source for all 2014 NASCAR gear!

Published February 21, 2014

2014 NASCAR Apparel

With a new year of NASCAR racing comes a whole new inventory of great NASCAR gear, apparel and merchandise. Whether you’re gearing up for Daytona 500 this weekend or for the entire season-long Sprint Cup Series, browse our 2014 Uniform Collection and all of our other new collections of NASCAR gear now available here at NASCAR.COM SUPERSTORE.

In addition to the hats, t-shirts, jackets and other great NASCAR apparel, we also carry all the latest merchandise from your favorite drivers. Browse our huge selection of 2014 Diecast from each driver or commemorate this coming weekend with Daytona Rising Collectibles. For any gear or merchandise you’re looking for from any NASCAR driver, you can find it all right here at the official online store of NASCAR.

Published December 26, 2013

Just because the holiday is over doesn’t mean you can’t still take advantage of great holiday sales! Shop for officially licensed NASCAR merchandise, gear and apparel at the NASCAR.COM SUPERSTORE and enjoy end of year savings, including an extra 25% off all sale items!

NASCAR End of Year Sale

Browse our huge collection of sale items, including NASCAR hats, shirts, jackets, and other great merchandise, and buy your favorite gear from your favorite drivers and race teams at great low prices that you can afford!

NASCAR.COM SUPERSTORE is the official online store of NASCAR and is your #1 source for all NASCAR gear and apparel. Order any of the NASCAR merchandise that is on sale during this limited time only and fill any fan’s collection of the NASCAR gear and apparel today!

Published December 12, 2013

Austin Dillon #3 Sprint Cup Series


It’s official. The No. 3 car will return to the NASCAR Sprint Cup Series in 2014. Originally made famous as primary racing car throughout the career of the great Dale Earnhardt, Sr., the No. 3 Richard Childress Racing Chevrolet will now be driven by rookie-of-the-year candidate, Austin Dillon. Pick up all the newest No. 3 apparel and merchandise you may need to help cheer on Austin Dillon in the next Sprint Cup Series with hats, t-shirts, and diecasts available at the NASCAR.COM SUPERSTORE!

Austin Dillon had been in the NASCAR Nationwide Series since 2012. In just his second year, Dillon took home the NASCAR Nationwide Series Championship crown and gained recognition all over the racing world. With such a promising future ahead of him, Richard Childress Racing has announced that Dillon and his No. 3 car will move to the Sprint Cup Series with DOW and Cheerios as his primary sponsors. Shop NASCAR.COM SUPERSTORE today and find great #3 Austin Dillon Sprint Cup Series gear to support him through the upcoming year!

Published December 10, 2013

Aspot 2014 Diecast 2014 Schedule T-Shirts 2014 Preseason Pit Caps

With the 2013 Sprint Cup and Nationwide Series in the books, it’s time to start looking forward to the 2014 NASCAR Series. Prepare for the season ahead by getting your hands on all the latest 2014 NASCAR gear at the NASCAR.COM SUPERSTORE! All of our new 2014 gear makes for perfect holiday gifts for any NASCAR fan!

Show your support for your favorite driver with a 2014 Preseason Pit Cap featuring their sponsor and car number, or stay on schedule with a 2014 Calendar or a 2014 Schedule T-Shirt of their 2014 races. But don’t stop at just apparel! We also have 2014 Diecasts that any NASCAR collector would love. Shop NASCAR.COM SUPERSTORE today and find all the preseason gear and merchandise you will need to start the 2014 NASCAR season off right!

Published December 01, 2013

Our engines are just getting revved up at NASCAR.COM SUPERSTORE. While Thanksgiving may be over, the deals are just starting at the official online store of NASCAR.

Take advantage of 15% OFF and FREE Shipping on ALL ORDERS when you use the code 15NASCAR at NASCAR.COM SUPERSTORE.

Nascar's Cyber Monday Deal

Coupled with additional discounts on select NASCAR gear (like hats, bags, footwear, and holiday decor), our Cyber Monday deals simply cannot be beat. NASCAR.COM Superstore is your source for all NASCAR gifts this year!

Published November 27, 2013

Rev up your engines, it is time for exclusive Black Friday discounts on NASCAR gear!

Starting today, enjoy 15% OFF plus FREE SHIPPING on orders over $50 when you use the promo code 15FIFTY.


But that's the end of the racing savings! Enjoy 20% off hats, 15-30% off bags, and 15-30% off footwear!

NASCAR.COM SUPERSTORE is the official source for all your NASCAR gift ideas for men, women, and kids. Get all your holiday shopping one with just a few clicks at the official store of NASCAR!


Published November 26, 2013

This holiday season, why bother fighting lines and crowds at the store when you can get all your holiday shopping done at one place?

NASCAR.COM SUPERSTORE's Holiday Gift Guide is chock full of great NASCAR gifts for all ages. Browse the hottest NASCAR products for men, women, and kids to mke this holiday season a memorable one.

Shop NASCAR Gift Guide

Published November 17, 2013

2013 Sprint Cup Champion Jimmie Johnson

The moment is yours, Jimmie Johnson fans! Your number 48 car has crossed the finish line and brought home the 2013 Sprint Cup Series Championship!

Pick up your 2013 Sprint Cup Champion gear today right here from the official online store of NASCAR. From hats to T-shirts and even collectibles, you will find everything you need to remember this moment forever!

This is Jimmie Johnson’s sixth Sprint Cup Series Championship in just the past eight years. After winning 5 straight Sprint Cups from 2006-2010, Johnson has gotten back on track by adding another trophy to his collection. This victory also caps off a banner year for Jimmie Johnson in 2013, where he won the Daytona 500, the Coke  Zero 400 at Daytona, and a record fourth Sprint All-Star Race. It was moments like these that helped Jimmie Johnson bring home the ultimate goal in NASCAR of a 2013 Sprint Cup Championship!

Celebrate the incredible run that Jimmie Johnson has had this year with 2013 Sprint Cup Champion hats, t-shirts, jackets, diecast cars, collectibles, and much more! With tons of different Championship products to choose from, NASCAR.COM SUPERSTORE is your #1 online source for all Sprint Cup Champion gear and merchandise!

Published November 15, 2013

It all comes down to one final race in Homestead, FL. Three drivers - Jimmie Johnson, Matt Kenseth, and Kevin Harvick - have their eyes on the ultimate prize: the Sprint Cup Series Championship.

Jimmie Johnson has had a great season but Kevin Harvick and Matt Kenseth will not let him take the title so easily. Who will outlast the others and become the 2013 Sprint Cup Champion? Whoever does come out on top, head over to the official online store of NASCAR immediately after the clinch to be the first to get the 2013 Sprint Cup Championship merchandise. We'll have everything you need to celebrate the moment such as diecast cars, Champion hats & shirts, flags, accessories, and so much more.